Choosing CBD Products
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Choosing CBD Products Part II

Choosing CBD Products

A good review doesn’t only cover the positive points of a CBD brand or product. Instead, it goes over every important aspect that customers should know. After all, the main goal is to provide information and assistance for those who are looking for CBD products that will satisfy their needs and match their preferences. No CBD company or product is perfect or all-encompassing, so you’d be able to tell right away if the author is exhibiting a bias or undeserved favor toward the subject of the review.


Choosing CBD Products

Evaluating a CBD brand or product requires a hands-on approach. The author can’t just rely on what others have said or experienced. Because of this, such reviews tend to contain insights that have not yet been shared by others before since the effects of CBD may vary from person to person.


By drawing comparisons between CBD brands or products, the review could better highlight the great qualities or bring attention to the negative side of the subject matter. It also shows the scope of experience that the reviewer has when it comes to the CBD industry and hemp-derived goods.

Open to Feedback

Choosing CBD Products

Choosing CBD Products

Look for third-party review sites that have a comment section where readers could leave their feedback as well. Go through those posts as well to see if other CBD users would agree or refute the claims of the reviewer. You might also find helpful tips on which brands to check out, what CBD products to try, or how to take a specific CBD product.

Aside from review sites, BBB (Better Business Bureau) can be an efficient way to identify the CBD companies that can be trusted. BBB is a private, non-profit organization wherein North American businesses could get accredited to receive a rating that ranges from A+ to F. The rating signifies the level of “marketplace trust” that BBB has on that business in terms of:

  • Operational practices
  • Marketing strategies
  • Leve of customer support
  • Legal disputes, if any

Consumers may refer to the BBB ratings before making their purchase, but do note that not all CBD companies have been accredited and acknowledged by their system.

Makes No Sweeping Claims

Choosing CBD Products

Choosing CBD Products

The FDA forbids all CBD companies from making any health claims on the products they sell. Whether it’s done as part of a marketing campaign or as a feature on the product labels, no brand can declare CBD as a cure for any kind of disease or illness.

Some CBD companies try to find a loophole in this FDA regulation by stating that the other ingredients used for a given CBD product provide the supposed health benefit. Such tricks don’t work, however, and there is a high chance that the FDA will issue a warning letter to the involved company once their attention has been called.

That said, a trustworthy CBD company does not make this transgression because they understand why the FDA has established the current CBD regulations. We hope that things will change for the better as researchers continue to study this cannabinoid, but for now, we recommend sticking to CBD companies that carry the standard disclaimers in line with the demands of the FDA.

Demonstrates Transparency in Every Way Possible


Transparency is the name of the game in the CBD industry. Without this, brands will find it hard to convince experts and regular CBD users to try their products. It’s easier said than done though.

The top CBD companies make it a point to share key information to their customers, starting from the ingredients they use to the product labels of the finished good. The general scope of information shared includes:


A good CBD brand clearly states that its sources of hemp are domestic farms that may or may not practice organic farming practices. Those who go the extra mile also state the requirements they demand from farmers to become partners with their brand.


Choosing CBD Products

With regards to the process of extracting CBD oil, trustworthy brands explain what kind of methods have been followed. Though it’s not a rule, most companies in the CBD industry apply extraction methods that do not involve solvents or other potentially harmful substances. Excellent CBD manufacturers also follow GMP standards and establish effective quality controls at every step of the way.

Third-Party Testing

Due to the lack of FDA approval, CBD brands opt to get every batch of their products tested by independent and credible testing laboratories. The results typically indicate the cannabinoid profile, potency of the CBD extract, and presence of harmful substances, such as residual solvents, pesticides, and fungi. Access to the test results should be available through the CBD brand’s website, the product labels, or both.

Through these efforts, CBD brands can showcase how confident they are of the quality and effectiveness of their respective products. Smart customers recognize these indicators of transparency, and in the long run, they serve as one of the foundations for brand loyalty.

All in All

Choosing CBD Products

Being extra cautious when picking a CBD brand to trust is the right way to go. Otherwise, we’d be putting not only our hard-earned cash at risk but also our health and peace of mind.

To find out if a CBD brand is worthy of your trust, remember to:

  • Check if they have been certified by the US Hemp Authority
  • Go over the evaluations of independent review sites, actual CBD users, and BBB
  • Read through their claims and disclaimers on the product label or official website
  • Evaluate how transparent they are in terms of ingredients, processes, and third-party testing

Though it may sound tedious, exerting this level of effort now will help save you from wasting your time, money, and hopes on a product that will never deliver its promises.


Choosing CBD Products

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